The Problem
OEMs face mounting pressure to deliver differentiated, native connected services — but traditional development models don't scale.
Each new service becomes a custom AAOS build with 9+ month timelines and growing maintenance debt. The typical choice: build everything in-house (slow, expensive) or rely on phone projection (fragmented UX). Across a service portfolio, backlogs stretch into years.
One Service = One AAOS App
Slow development and certification cycles. Each service becomes a standalone product requiring ongoing maintenance forever.
Phone Projection Workaround
Not a durable service strategy. Limited vehicle context and fragmented experiences that do not reinforce OEM brand.
Custom Integrations Per Partner
Timelines and costs compound. Standardization never arrives, and launches slow down as the portfolio grows.
Hardware Dependencies
Adds installation, downtime, failure risk, and operational complexity across regions and vehicle programs.
Fragmented driver experience
10+ separate apps with different UIs, logins, and interaction patterns.
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