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AiDEN Auto Closes Oversubscribed Seed Round, Bringing Total Funding to $6.1 Million
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NATSO Connect 2026

Travel center services, delivered on the driver’s screen at the moment of choice.
Win The Stop. Drive Loyalty.
Get AiDEN Deck
Get AiDEN Deck
2023 Editor’s Choice Award, 2023 Most Innovative Company
From In-Route Engagement to On-Site Transaction
AiDEN connects the driver journey from route planning to arrival — delivering real-time information, targeted offers, and seamless on-site actions that reduce friction and increase throughput.
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Reduce inbound calls about fuel price, parking, showers, wash, and scale.
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Deliver real-time info + targeted offers in-route (before the decision is made).
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Enable one-tap actions on-site: navigate, reserve, start fueling, and pay.
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Watch Introduction
Trusted by leading partners
1. In-route prompt
Driver gets a timely message: low fuel + nearby travel center + an offer (ex: free coffee).
2. Arrive ready
Driver taps navigate. The travel center already knows what the driver needs (fuel, parking, wash, scale).
3. One-tap actions
On arrival, AiDEN triggers the action: select pump, start fueling, and payment is handled automatically.
How It Works
More visits and gallons
Shorter lines and faster service
Higher in-store spend
Lower labor strain
More visits and gallons
Shorter lines and faster service
Higher in-store spend
Lower labor strain
Use Cases - Expand Beyond Fueling
Fuel and Pay (card-free, swipe-free)
Parking Availability + Reservations
Showers and Truck Wash Reservations
Food and Retail Ordering (Pickup-Ready)
Weight Scale Ticketing + Queue Visibility
Tires and Maintenance Service Booking
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Latest news
Visit Blog
Visit Blog
AiDEN Auto to Exhibit at NATSO Connect 2026
February 12, 2026
AiDEN Auto and HAAS Alert Announce New Enhanced Privacy Collaboration on Connected Vehicle Safety
January 6, 2026
Roger Lanctot Joins AiDEN Auto as Strategic Advisor
December 18, 2025
Driving Experiences,
Not Just Vehicles.
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