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February 12th, San Ramon, CA – AiDEN Auto, a leader in privacy-first connected vehicle technology, is excited to announce its participation at NATSO Connect 2026, taking place February 24–26 at the Albuquerque Convention Center in Albuquerque, New Mexico.
NATSO Connect is the premier annual gathering for C-level executives and key decision-makers in the $200 billion truck stop and travel center industry. This year’s event celebrates the 100th anniversary of Route 66 and brings together operators, suppliers, and industry leaders from over 16,000 fueling locations nationwide.
AiDEN Auto will showcase its connected vehicle platform, demonstrating how truck stops and travel centers can leverage real-time vehicle connectivity to deliver personalized, privacy-compliant services directly to drivers. From contextual fuel and charging recommendations to targeted promotions and loyalty programs, AiDEN’s platform enables service providers to engage with drivers at exactly the right moment—while keeping data privacy and user consent at the core.
“The truck stop and travel center industry is at a pivotal moment where connected vehicle technology can transform the driver experience,” said Niclas Gyllenram, CEO of AiDEN Auto. “NATSO Connect is the ideal venue to demonstrate how our platform empowers operators to deliver valuable, data-driven services while respecting driver privacy. We look forward to connecting with industry leaders and exploring new opportunities together.”
Attendees at NATSO Connect 2026 are invited to meet the AiDEN Auto team to learn how connected vehicle technology can create new revenue streams, enhance customer loyalty, and improve the overall driver experience—all while maintaining full compliance with GDPR, CCPA, and other global privacy regulations.
For more information or to schedule a meeting with AiDEN Auto at NATSO Connect 2026, visit www.aidenauto.com/schedule or email unlock@aidenauto.com.
About AiDEN Auto
AiDEN Auto is a privacy-first connected vehicle technology company. Founded in 2021 by three Volvo connected services engineers, AiDEN’s mission is to make the in-vehicle experience seamless, responsive and convenient, while at the same time creating revenue streams for both OEMs and service partners. The AiDEN platform provides simple and intuitive 100% GDPR and CCPA compliant consent management enabling car owners to choose which digital services they desire. AiDEN’s Seed Round is led by Nuri Ventures, and is backed by Mentors Fund, Deephaven, Tengro Ventures, Weltham Capital, Band of Angels, Conxcity, as well as a number of veteran Silicon Valley angel investors and family offices. The company is based in San Ramon, CA with offices in Sweden.
About NATSO
NATSO, representing America’s travel plazas and truckstops, is the trade association of the $200 billion truck stop and travel center industry. NATSO’s 260 member companies operate over 16,000 fueling locations nationwide. NATSO Connect is the industry’s premier annual event, bringing together operators, suppliers, and industry leaders for networking, education, and collaboration. For more information, visit www.natso.com.
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